Wednesday, October 30, 2019

American Disability Act Essay Example | Topics and Well Written Essays - 750 words

American Disability Act - Essay Example ADA has received many criticisms that are mainly classified into two categories. The first category concerns employment of people with disabilities. Under this category of criticisms, critics have pointed out that ADA reduces the employment of persons with disabilities. In addition, critics have pointed to the concern that ADA increases the cost of conducting business for business owners. The criticism based on reduction of employment opportunities for persons with disabilities has been supported by the fact that just after its enactment, the period covering between 1991 and 1995, the employment of people with disabilities reduced by 7.8% and this reduction affected people of disabilities regardless of their age, their levels of education, or even type of disability afflicting an individual. The most affected with that drop in the employment rate due to the enactment of ADA were young people, those with lower levels of education and men that were mentally disabled. Nevertheless, there has not been any concerted focus on investigating the causal link between the Act and the decline in employment for disabled people for that decade since its enactment. The second category of criticisms relates increase in private plaintiffs. The argument is that since the Act was enacted, it became an integral part of the employment law yet the Act only permits private plaintiffs to get injunctive relief. Injunctive relief is the court order making it mandatory for public accommodation to remedy contraventions of the accessibility laws. Besides injunctive relief, ADA only demands that private plaintiffs receive attorneys fees. However, it fails to provide monetary compensations to private claimants who take legal action against non-compliant businesses. Thus, for persons with disabilities to receive the remedies left out by ADA, it is upon the specific state to

Monday, October 28, 2019

Bonchon Analysis Essay Example for Free

Bonchon Analysis Essay Banchan (pronounced bonchon) refers to the assorted sides served alongside a main course in Korean cuisine. About a half dozen banchan are served at any meal; the best known are kimchi — pickled dishes, made of either fermented cabbage (baechu), daikon radish (mu), or other vegetables like scallions (pa) — although they might also include japchae (glass noodles), marinated tofu, or even American potato salad. Typically served in small portions that are meant to be finished (and replenished if necessary) at every meal, banchan are shared amongst everyone at the table. My favorite banchan is ggakdugi, or kak tu gi, the spicy diced radish kimchi. BonChon is a Korean word meaning â€Å"original village†. Just as people yearn for their hometown, we hope that our customers will seek our amazingly crispy, juicy, and flavorful chicken wherever they are. As we grow and expand, we will make sure that he who seeks BonChon shall always find it. BonChon’s mission is to bring the most gratifying eating experience to people around the globe, and to be a company which cares for and grows with our franchisees and customers. Through a culture of hard work and loyalty, we aspire to be a reliable and constant source of quality food and service, dedicating ourselves to encouraging joy and positive energy in all those who encounter us.

Saturday, October 26, 2019

Building the New European Order Essay examples -- European History Ess

Building the New European Order When World War II ended the final remnants of the old European order lay in ruins. With such devastation wrought upon the continent twice in less than fifty years, it was remarkable that Europe managed to recover. What is even more remarkable is the Phoenix that rose from these ashes, and the new feelings of unity that accompanied the ending of the war. Those nations of western Europe began to do what decades ago had been unthinkable: develop the blueprints for a common system of the United Europe. Today this European Union is a region on the rise, an area where economic and social progress are finally overcoming centuries of strife and difficulty. The dream of countless conquerors and idealists has finally been achieved with exemplary result, and new nations are now lining up at the doorstep of Europe to join this Union. It seems only natural now to improve the Union the best way possible, through the physical enlargement of its territory. The progress represented by the EU is progress that deserves to be shared with the people of all European nations, yet on what scale? While today’s EU leaders are more than ready to invite fellow nations to join the EU, they fail to take proper account of the future, of how this could possibly cheapen the European identity and the work that was only spurred on by two destructive World Wars. When we think of European identity, we think first of the most famous of the continent’s nations. Germany, England, Spain, France, Italy all come to mind as primary European nations. As well, they share a common history, bonds of strife and conflict through which they have all suffered together and are now emerging stronger. Yet as the Union pushes ea... ...ping it from overheating. This is a job many have proved incapable of doing. Working together, maybe Europe can find a perfect balance. Maybe it won’t. Time will only show the result of this effort. Perhaps such expansion it will produce a larger and more powerful Europe faster than any of us could have imagined, and those who doubted such a fast growth will be proved wrong. Or perhaps, it will produce a weaker Europe, a Europe plagued with trying to support less productive provinces, while the continent struggles to be more and more competitive. Or it might even result in the stunting of EU growth as small nations enter and soon withdraw, feeling as they may that the massive Union bureaucracy cannot keep up with their demands as a growing nation. Only one thing is for certain- the next century of European history is bound to be a very interesting one.

Thursday, October 24, 2019

A Commentary on the Geranium by Theodore Roethke Essay

The poem â€Å"The Geranium† by Theodore Roethke tells the story of a bachelor, formerly a party animal, now a lonely, aging man, through a sustained metaphor which uses the speaker’s geranium as a symbol for the disregard of his own health. The plant is never well, nor is he, due to the speaker being as inconsiderate to the geranium as he is to himself. With imagery, alliteration, and symbolism, much is learned about the speaker through a simple geranium to which he is intrinsically intertwined. We can see right from the beginning with lines such as â€Å"limp and bedraggled . . . / . . . like a sick poodle / Or a wizened aster in late September,† (2-4) that our speaker does not think very highly of himself nor his geranium. The descriptors give a pathetic, aging feel; the comparison to a â€Å"wizened aster† is particularly potent. It suggest that like the flower, the speaker is no longer â€Å"in bloom†, so-to-speak. That his colour has faded, and he is past his prime. The themes of aging and entering a new life stage come up again in line 6: â€Å"For a new routine –†. The caesura brings the reader to a halt; its sudden and final nature is reminiscent of an ending. The words in the line itself indicate a new beginning, which creates an interesting effect. This line could be representative of the end of the speaker’s youth and bachelorhood, as well as the beginning of a new point in his life. The act of taking the geranium out to the trash could also be symbolic of changing life stages; placing it by the trash could be representative of the end of one cycle, and bringing it back could represent starting anew. In following with the idea of starting anew, our speaker shows plans of lifestyle change; he plans to change for the better and agrees that â€Å"Sustenance seemed sensible† (8) The alliteration here evokes a childlike, somewhat self-deprecating feel, as though the speaker is chiding himself for not remembering something that seemed so simple. The fact that the speaker managed to forget this in the first place could also indicate that he has let his health go in the past, which is further evidenced near the end of the stanza, where the speaker talks about living â€Å". . . on gin, bobbie pins, half-smoked cigars, dead beer† (10) as well as the consequences of such irresponsible actions; he talks of being â€Å"shriveled† and â€Å"dried out†. It’s clear both the speaker and his plant have suffered from such a way of living. It also seems to reveal the careless and somewhat incompetent nature of the speaker. After all, if you can’t even take care of a plant, how can you take care of yourself? In the next stanza we get another glance into our speaker’s former life. He talks of â€Å" . . .dumb dames shrieking half the night† (16) as well as more mention of alcohol. The pieces of the speaker’s past we have received thus far can be put together to form the image of a reckless bachelor who gives no thought of tomorrow. With the current events of the poem, we can see how this lifestyle doesn’t do much for our speaker now that tomorrow is here. In this stanza we also get to hear the narrator describe himself directly for the first time, but he still ties himself to the plant, showcasing how heavily interconnected he and the geranium are. The speaker says that they are both â€Å"seedy†, which is a rather interesting play on words due to the fact that it means sordid or shabby, or could be used in the context of plant seeds. The term acknowledges both the similarities and differences between the speaker and the geranium. In the third stanza and final two lines, the speaker’s maid tosses the geranium in the trash which angers him so much he fires her. The actions of the maid would obviously hurt our speaker, seeing as the miserable, wilted geranium was his only friend. There is also the possibility that it was the cause of the actions of the maid that really wounded the narrator; that is was the fact that the maid saw something so analogous to himself as useless trash that drove him into enough of a rage to sack his maid. Thus the poem ends with the speaker no better off than he was in the beginning; perhaps even worse, now that the maid has brought to light how worthless the speaker’s life really is. Even though plants and people are seen as self-sufficient organisms, â€Å"The Geranium† highlights that in order to truly blossom, care, compassion and companionship from another are required. Theodore Roethke’s use of dreary, aged language and bland settings create a desolate atmosphere which provides the framework for the tale of a man who seems to have disregarded this until it was too late.

Wednesday, October 23, 2019

Ways Of Preventing Maternal Death Health And Social Care Essay

A maternal decease is â€Å" the decease of adult females while pregnant or within 42 yearss of expiration of gestation, irrespective of the continuance or site of the gestation, from any cause related to or aggravated by gestation or its direction, but non from inadvertent causes † . [ 1 ] Many people die from pregnancy-related causes and over 90 % of them occur in developing or under-developed states. Reducing maternal mortality by 75 % by 2015 has been one of the United Nations Millennium ends. [ 2 ] The causes of maternal decease vary from infection to gestational high blood pressure to complications of insecure or unhygienic abortions and many more. Many developing states lack equal wellness attention and household planning. Basic exigency obstetric intercessions, indispensable household planning methods, adequate wellness attention are far from the range of a pregnant adult female in a underdeveloped state. Forty-five per centum of postnatal deceases go on within the fir st twenty-four hours itself and little more than 60 % occur during the first hebdomad. Of the estimated 211 million gestations, 46 million consequences in induced abortions, more than 50 % of these abortions are insecure and do 68,000 deceases yearly. [ 3 ] The International Safe Motherhood Conference was held in Kenya in 1987. It brought to the attending of the universe communities of the annihilating effects of lifting maternal mortality rates in developing states and officially established the Safe Motherhood Initiative. The primary purpose was to diminish maternal mortality by 50 % by 2000, besides conveying to the attending of the planetary community the quandary of pregnant adult females. In the beginning patrons, United Nations ( UN ) bureaus and authoritiess of states focused on the improvement of prenatal attention, preparation of birth attenders, since these schemes failed, the universe reaffirmed its committedness in 2000 and stipulated a decrease in maternal mortality of 75 % by 2015. [ 2 ] Target 5.A: Reduce by three quarters, between 1990 and 2015, the maternal mortality ratio 5.1 Maternal mortality ratio 5.2 Proportion of births attended by skilled wellness forces The lending factors to maternal mortality in most developing states circulate around 3 holds. [ 4 ] The first hold would be that of the female parent, the household or the community who fail to acknowledge an at hand job or life -threatening status. [ 4 ] Many deceases occur within first 24 hour of postpartum. In most rural communities births occur at place with unskilled attenders who do non hold the accomplishment to find and forestall serious results and medical cognition to name and move on their complications. The 2nd hold would is the that in accessing a wellness attention installation. [ 4 ] It can be either due to hapless route conditions, deficiency of equal transit or even due to locations of these installations. The 3rd hold is the health- attention installation itself. [ 4 ] Resource -poor states with their fragile wellness attention systems and installations which do non hold much needed engineering or services necessary to supply critical attention. Due to inefficient i ntervention, and deficiency of accomplishment and supplies many adult females die each twelvemonth. CONCEPTS AND PROGRESS The highest Numberss of births per twelvemonth ( 27 million ) in the universe takes topographic point in India. [ 4 ] It has a maternal mortality of about 300-500 per 100,000 births and about 150000 maternal deceases take topographic point every twelvemonth in India, which is about 20 % of planetary maternal decease. [ 5,6 ] The calamity is these deceases are that they are mostly preventable. Therefore India ‘s proficiency in the decrease of maternal wellness is critical to the planetary accomplishment of Millennium Development Goal 5 ( MDG 5 ) . Based on grounds, intercessions for cut downing maternal mortality should strategically aim the chief causes of maternal decease. EMERGENCY OBESTERTIC CARE ( EMOC ) EMOC is one of the most cost effectual schemes implemented to cut down maternal deceases. [ 7 ] As it has been found that many maternal deceases occur due to obstetric exigencies that erupt all of a sudden at the oncoming of labour or instantly after. Availability of EMOC services in India is extremely lacking due to miss of focal point and limited direction capacity. EMOC was non successfully implemented and the authorities does non supervise how they function. The official attack is to advance institutional bringings and develop community wellness attention. It is doubted that this scheme will hold any consequence as bulk of bringings in India take topographic point at places in distant small towns. In 1992 India launched its first Child Survival and Safe Motherhood plan followed by Reproductive and Child wellness in 1997. [ 8 ] The former plan aimed at advancing medical aid at bringing, proviso of sterile bringing kits and beef uping referral units that deal with high hazard and o bstetric exigencies through Emergency obstetric attention ( EOC ) .The latter plan aimed at direction of unwanted gestations and one of their chief purposes was to supply quality integrated and sustainable primary wellness attention services to adult females of generative age group. [ 8 ] Recently The National Rural Health Mission was launched in 2005 that aimed to specifically make the households populating below the poorness line with much required wellness services. Besides, new reforms which aimed at developing small town wellness attention workers and advancing institutional bringings were to be patronized. [ 9 ] Under the NHRM a new strategy known as `janani express ‘ was launched in a province called Madhya Pradesh to supply nonstop free transit installations to pregnant adult females to wellness attention centres and infirmaries in rural parts thereby guaranting best possible attention when pre and post- bringing exigency conditions would originate both for the female parent and the baby involved. [ 10 ] ANTENATAL, INTRA NATAL AND POSTNATAL CARE The consensus among international organisations and India is that maternal quality attention is required throughout a adult females ‘s generative life. From planing inducements to increase results during from ante-partum period through intra-partum to postpartum period. Promoting maternal and child wellness has been an built-in of the Government of India. Safe maternity and Child wellness services were incorporated into the Reproductive and Child wellness plan ( Ministry of wellness and household public assistance 1997,1998b ) .The of import components of these plans include supplying prenatal attention, which includes at least 3 prenatal attention visits, Fe prophylaxis for pregnant and breastfeeding female parents, observing and handling anaemia in female parents, two doses of lockjaw toxoid vaccinum and direction and referral of bad gestations. Encouragement of institutional bringings or place bringings assisted by trained wellness forces was advocated. Supplying postpartum attention including three postpartum visits. Assorted intercessions such as attempts to turn to and handle postnatal bleeding and infections by supplying Pitocins and antibiotics in wellness attention installations have been implemented. Besides manual remotion of placenta, blood transfusion, hysterectomy processs, intervention of eclampsia with antiepileptics h ave been addressed. [ 11 ] Midwife In pre independent India, many efforts were made for bettering safe obstetrics accomplishments. From puting up an Advisory commission on Maternal mortality in India to constitutions of a `dai ‘s † ( obstetrics ) school in Amristar in 1980. However, the focal point on safe maternity and skilled aid shifted when India adopted new policies. In 1960, to supply indispensable maternal and kid wellness services, India created a model of two twelvemonth trained rural accoucheuse ( ANMs ) .Their appellation as â€Å" auxillairy † unluckily threatened their position and map as accoucheuses though they well fitted the definition of a skilled birth attender. Majority of the ANM ‘s lacked the needed cognition and accomplishments to supply maternal attention and support. Under intense authorities force per unit area, The INC ( Indian nursing council ) revised the ANM preparation class, and the function of ANM changed from a maternal wellness attention worker to household p lanning and immunisation ( 1966 ) .Abolishment of institution-based accoucheuses and replacing them with general nurse accoucheuses led to annulment of these preparation plans that were entirely set up for obstetrics. These general nurses were alternated between sections of the infirmary and are besides automatically registered as accoucheuses. Since most births in India are domiciliary bringings, the demand to supply skilled birth attending at community degree is high. [ 12 ] Besides, in certain countries such as the province of Tamil Nadu, hard currency inducements were provided in a strategy aiming adult females under poorness line known as the Dr. Muthulakshmi Reddy Scheme to assist adult females back up themselves during gestation period, childbearing and postal natal period through nutrition and equal conveyance. [ 13 ] HEALTH CARE SYSTEM AND POLICIES IN INDIA Improved health-care system ensures decrease of maternal mortality, thereby bettering the general wellness of a state. Measuring and measuring the advancement a state makes poses a challenge. The authorities of India has been implementing assorted jobs to undertake these issues. In 1997, the Reproductive and Child wellness ( RCH ) plan was launched aimed at universalising immunisation, prenatal attention and skilled attending during bringing. Reduction maternal mortality was an of import end RCH-2 that was launched in 2005. Incentives were given to staff to promote round the clock OBs services at wellness attention installations. [ 11 ] The National Rural wellness mission ( NRHM ) which was formed in 2005 aimed at beef uping wellness attention systems in rural countries. Under NRHM, the Janani Suraksha Yojana ( JSY ) plan, the pregnancy benefit strategy, was introduced in 2005, hard currency aid was provided to adult females who deliver in wellness installations. [ 9 ] NGO ‘s s uch as SAHAYOG are working to advance maternal wellness through partnerships with other organisations to increase community adult females ‘s entree to maternal wellness services, besides to advance adult females generative rights. To carry through these aims the Maternal Health and Right plans uses human rights-based attacks through instance certification, runs research, monitoring, protagonism and policy shapers, and media. This plan seeks to understand worlds of maternal wellness. They work at province degree with the aid of Women ‘s Health Rights Forum ( Mahila Swasthya Adhikar Manch ) in raising consciousness of maternal wellness services of rural adult females, at the national degree in edifice alliances around interest holders i.e. adult females, wellness service suppliers and policy shapers for bettering maternal wellness and at the international degree by join forcesing among safe maternity and human rights organisations from around the universe. [ 14 ] Target 5.B: Achieve, by 2015, cosmopolitan entree to reproductive wellness 5.3 Contraceptive prevalence ratey 5.4 Adolescent birth rate 5.5 Antenatal attention coverage ( at least one visit and at least four visits ) 5.6 Unmet demand for household planning Over the decennaries there has been a significant addition in the demand for consciousness of generative wellness in India to control the of all time turning birth rate. In 1951, The Family Welfare Program was set up with an aim of cut downing birth rate and doing it consistent with the demand of national economic system. Besides to confirm the authorities committedness towards the citizens availing generative wellness attention services. Due to increase in fiscal investings of the authorities, assorted plans covering with immunisation, gestation, bringing and preventative and healing wellness has been provided. In order to cut down the birth rate, rubbers and unwritten preventives pills were provided free or sold at subsidised rates. Intrauterine devices such as CU-T were supplied free of cost to all the provinces. [ 15 ] A strategy known as the Sterilization beds strategy was introduced in 1964 in order to supply installations like tubectomy operations in wellness attention centres when instances such as these could non be admitted due to miss of beds. Besides No-Scalpel Vasectomy Project is being implemented to assist work forces follow male sterilisation and therefore implementing male engagement in the race to restrict of all time turning birth rates. [ 16 ] The Integrated Child Development Scheme ( 1975 ) provides supplement nutrition, wellness attention medical examinations before and after bringing and wellness and nutrition instruction to pregnant adult females and chest eating female parents. [ 17 ] Many strategies were introduced with purposes of puting wellness stations in slums countries and supplying referral services affecting distribution of preventives. The 90 ‘s witnessed a alteration in the quality of household planning services, use of contraceptive method etc. During the fifth five twelvemonth program, the Indian authorities designed schemes to advance and actuate household be aftering methods with the aid of an advertisement bureaus of India which was immense measure in a conservative society like India. At the start of the millenary, India aimed at cut downing the birthrate rate by presenting inducements such as providing preventives. India claims to be the first state in the universe to establish a countrywide plan by providing prophylactic devices to restrict the population growing. Many ends from bettering poorness, detaining matrimony, honoring Panchayats and Zilla Parshads for their function in universalising the little household norm, advancing literacy plans, accomplishing decrease birth rates were brought approximately. Besides hard currency inducements were provided to female parents who have their first kid after 19 year of age, honoring twosomes who come below the poorness line if they decide to get married after making legal nubile age of 21. Decision India has shown singular advancement in cut downing maternal mortality by presenting clever alterations within the bing model of organisational set-up, resources and restraints. Overshadowing political precedence and constitutional policies of province authoritiess to cut down maternal mortality has been a steering force. India is traveling easy towards accomplishing mark of MDG 5, but to accomplish them within the stipulated clip bound, it will necessitate to speed up gait of intercessions, despite stray illustrations of advancement, national and planetary attending to maternal and child wellness. REFRENCES [ 1 ] The International Classification of Diseases, Injuries and Causes of Death – 9th alteration ( ICD9 ) [ 2 ] World Health Organization ( WHO ) , authorsyThe World Health Report 2005: Make Every Mother and Child Count.yGeneva, Switzerland: WHO ; 2005. [ Accessed June 25, 2008 ] .http: //www.who.int/whr/2005/whr2005_en.pdf. [ 3 ] 1.yUnited Nations, authors.yUN Millennium Development Goals Web site.y [ Accessed June 25, 2008 ] .http: //www.un.org/millenniumgoals/ [ 4 ] 3.yMaternal United Nations Population Fund ( UNFPA ) , authorsyMaternal Mortality Update 2002: A Focus on Emergency Obstetric Care.yNew York: UNFPA ; 2003. [ Accessed July 7, 2008 ] .http: //www.unfpa.org/upload/lib_pub_file/201_filename_mmupdate-2002.pdf. [ 5 ] Maternal mortality in India: 1997-2003. Tendencies, causes and hazard factors. New Delhi: Registrar General ; 2006. [ 6 ] National Family Health Survey ( NFHS-2 ) Key Findings. International Institute for Population Sciences ; 1998-99. p.12. . [ 7 ] Maine D. Safe maternity plans: options and issues. Columbia University ; 1993. [ 8 ] Ved RR, Dua AS. Review of adult females and kids ‘s wellness in India: focal point on safe maternity [ Background paper for â€Å" Burden of Disease in India † ] . National Commission on Macroeconomics and Health Publication, India ; 2005. [ 9 ] National Rural Health Mission model for Execution 2005 – 2010. New Delhi: Ministry of Health and Family Welfare, Government of India ; 2005.yy [ 10 ] Janani Express Yojana: Madhya Pradesh, hypertext transfer protocol: //india.gov.in/citizen/health/viewscheme.php? schemeid=2055 [ 11 ] The National Child Survival and Safe Motherhood Programme. Ministry of Health and Family Welfare, Government of India, 1992.yy yy [ 12 ] y Mavalankar D, Vora K. Changing function of subsidiary nurse accoucheuse in India. [ 13 ] World Health Organization Regional Office for South East Asia, 2009. Safer Pregnancy in Tamil Nadu: From vision to Reality 2009 [ 14 ] SAHAYOG, hypertext transfer protocol: //www.sahayogindia.org/ [ 15 ] Family Welfare Programme in India, hypertext transfer protocol: //mohfw.nic.in/dofw % 20website/family % 20welfare % 20programme/intro.htm [ 16 ] Family Welfare Programme in India, No-Scalpel Vasectomy plan, hypertext transfer protocol: //mohfw.nic.in/dofw % 20website/family % 20welfare % 20programme/nsv/intro.htm [ 17 ] Integrated Child development Services ( ICSD ) Scheme, hypertext transfer protocol: //wcd.nic.in/icds.htm

Tuesday, October 22, 2019

McDonald’s global marketing strategy Essays

McDonald’s global marketing strategy Essays McDonald’s global marketing strategy Essay McDonald’s global marketing strategy Essay 1. Identify the cardinal elements in McDonald’s planetary selling scheme ( GMS ) . In peculiar. how does McDonald’s near the issue of standardisation? McDonald’s has become the most celebrated and successful fast-food eating houses all over the universe. The construct of fast nutrient and American-style nutrient ( Burgers. french friess ) has conquered the universe. We can speak about standardisation sing Mcdo’s scheme: the selling mix is fundamentally the same. Merchandises: Fast nutrient. American nutrient ( Burgers. french friess and sodium carbonate ) Monetary value: Cheap. Burger Index * Promotion: American manner. mass communicating. attract kids. same trade name name. colourss and logo Topographic point: Quick service. crowded country However. we can non talk about a entire standardisation since McDonalds has adapted its bill of fare. worsening its selling mix sing some facets of the local civilizations. * The enlargement and standardisation of the beefburger has led to the creative activity of a monetary value index that can be used as an economic mention between different states known as the Big Mac Index. 2. Make you believe authorities functionaries in developing states such as Russia. China. and India welcome McDonald’s? Do consumers in these states welcome McDonald’s? Why or why non? We would believe that McDonalds would hold problem to turn up in states with really distant imposts or instead loath to the American manner of life. But the trade name had a really good construct. McDonalds was besides a manner for these countries’ population to eat abundantly for little budgets. When McDonalds opens its first eating house in Russia. the company creates its ain supply concatenation. including farms. within the USSR. For political grounds. McDonald’s Canada was responsible for this gap. with small input from the U. S. McDonalds has managed to derive the trust of local governments and local population by working with agricultural manufacturers to develop local supply nutrient beginnings. Mentalities and civilizations have besides evolved a batch. since the beginning of globalisation. In Asia. immature people rapidly fall in this manner of eat. because it was much more modern. However. McDonalds didn’t deny the important food’s imposts: In 1996 when McDonald’s entered in India for the first clip. it offered a Big Mac made with lamb called the Maharaja Mac. 3. At the terminal of 2003. McDonald’s announced it was selling the Donatos Pizza unit. Then. in 2006. the Chipotle concatenation was spun off. In visible radiation of these strategic actions. buttocks McDonald’s chances for success beyond the burger-and-fries theoretical account. MacDonald’s wanted to confirm itself in its nucleus concern: Burger and french friess. So they decided to concentrate on their basic construct and to abandoned concerns they believed to be complimentary. This scheme of specialisation allows: A cost-leadership An betterment of productiveness A leader’s statue in footings of inventions An first-class market’s cognition To give clear brand’s individuality and ends better defined In making so. they wanted to restore themselves as the mention n ° 1 of Burger A ; fries’ fast-food. 4. Is it realistic to anticipate that McDonald’s – or any well-known company – can spread out globally without on occasion doing errors or bring forthing contention? Why do anti-globalization dissenters around the universe often aim McDonald’s? I think that a company can spread out globally without needfully doing large errors. But in this instance. that company should put a batch of money in marketing research upstream but besides continually to be ever cognizant of the local environment. The local every bit good as general determinations must take into history all collected informations. Here is the ground why there are sometimes errors. It is an intricate procedure. which requires clip and money. But it goes without stating. that each operation must be consistent with each marketing’s location. Sing McDonald’s. it is normal that all freshnesss proposed haven’t ever been liked because country’s nutrient. gustatory sensations and eating wonts are really variable depending on each population. McDonald’s has been really executing in happening a basic bill of fare that pleases about everyone. This is that power which has Mcdo. to standardise eating wonts. that scares anti-globalists. In fact. nutrient is frequently a beloved component to 1s who wish to continue their cultural individuality. Finally. I guess it is possible to be accepted world-wide. but it is hazardous to change the traditions of the foreign state in which the company want to set up itself. Case 2: Acer’s scheme. 1. Acer’s scheme has been described as divide and conquer. Explain. Acer. founded in 1976 by Stan Shih. is the 4th computing machine maker in the universe. The Chinese group is specialized in fabrication and commercialisation of computing machines. proctors and other computing machine peripherals. The different trade names of the group are: Acer. Packard Bell. Gateway and eMachines. Contrary to McDonalds. Acer has opted for a scheme of distinction instead than standardisation. Indeed. when Stan Shih uses the phrase divide and conquer it’s to foreground the group’s determination to continue the individuality and personality of each group’s trade name and to utilize the privileged relation that these trade names have built over the old ages with their ain clients: Packard Bell targets the general populace eMachines the big public first price Gateway marks larger companies Acer focal point on mobility to pull both consumers and the SoHo market ( Small office and Home Office ) 2. How did the global markets-local markets paradox figure into Stan Shih’s scheme for China? Stan Shih determination to concentrate on the Chinese market is rather self-contradictory sing the divide and conquer strategy : The word divide is a paradox because Acer wants to refocus on the Chinese market. so the mark will be much more homogenous. And on the other manus. conquer is non the involvement here because Chinese are already conquered. So the scheme division is rather self-contradictory every bit far as local markets are concerned. because the population is more unvarying. But this scheme is possibly really successful excessively at a local degree. 3. Can Acer go the world’s 3rd largest Personal computer company. behind Dell and Hewlett-Packard? We can so conceive of that Acer may go the world’s 3rd largest Personal computer company. Since the refocus of Acer in China. the consequences have been impressive. However. it must stand out from Lenovo. To turn its market portions. Acer must hold a more planetary position and this will do the difference. If the group wants to alter this ranking. he can non keep its scheme to the Chinese market. Acer should besides better its B to C. because it is more recognized in the universe of B to B. Acer has to be more advanced and derive the trust of diverse populations. 4. Even before the current economic crisis deepened. growing in the U. S. Personal computer market had begun to decelerate down. Despite strong competition from Dell and Hewlett-Packard. Acer’s U. S. market portion increased from 1 per centum in 2004 to 3. 3 per centum by the terminal of 2006. What are Acer’s chances for deriving farther portion in the United States? It was hard for Acer to come in in the US’ market: Dell and HP have a monopoly in the Personal computer at that place. The United States enlargement is really closely linked to the meeting with the American computing machine hardware maker Gateway. while the European move is related to the acquisition of the Packard Bell company. Acer’s purpose is to offer a broad scope of computing machines: the determination to maintain the different trade names by look intoing that they don’t overlap is an ideal combination. EMachines offers inexpensive desktop. Acer made inexpensive laptops and Gateway is located in the midrange and high terminal. This is likely what has allowed Acer to increase its market portion. and it is likely thanks to its inexpensive scope that the crisis hasn’t had any impact on its growing in the United States.

Monday, October 21, 2019

Bernard Montgomery, World War II Field Marshal

Bernard Montgomery, World War II Field Marshal Bernard Montgomery (November 17, 1887–March 24, 1976) was a British soldier who rose through the ranks to become one of the most important military leaders of World War II. Known to be difficult to work with, Monty was nevertheless exceptionally popular with the British public. He was rewarded for his service with promotions to Field Marshal, Bridgadier General, and Viscount. Fast Facts: Bernard Montgomery Known For: Top military commander during World War IIAlso Known As: MontyBorn: November 17, 1887 in London, England Parents: The Reverend Henry Montgomery, Maud MontgomeryDied: March 24, 1976 in Hampshire, EnglandEducation: St. Paul’s School, London, and the Royal Military Academy (Sandhurst)Awards and Honors: Distinguished Service Order (after being wounded in WWI); after WWII, he received the Knight of the Garter and was created 1st Viscount Montgomery of Alamein in 1946Spouse: Elizabeth CarverChildren: John and Dick (stepsons) and DavidNotable Quote: Every soldier must know, before he goes into battle, how the little battle he is to fight fits into the larger picture, and how the success of his fighting will influence the battle as a whole. Early Life Born in Kennington, London in 1887, Bernard Montgomery was the son of Reverend Henry Montgomery and his wife Maud, and the grandson of noted colonial administrator Sir Robert Montgomery. One of nine children, Montgomery spent his early years at the familys ancestral home of New Park in Northern Ireland before his father was made Bishop of Tasmania in 1889. While living in the remote colony, he endured a harsh childhood that included beatings by his mother. Largely educated by tutors, Montgomery seldom saw his father, who frequently traveled due to his post. The family returned to Britain in 1901 when Henry Montgomery became secretary of the Society for the Propagation of the Gospel. Back in London, the younger Montgomery attended St. Pauls School before entering the Royal Military Academy at Sandhurst. While at the academy, he struggled with discipline issues and was nearly expelled for rowdiness. Graduating in 1908, he was commissioned as a second lieutenant and assigned to the 1st Battalion, Royal Warwickshire Regiment. World War I Sent to India, Montgomery was promoted to lieutenant in 1910. Back in Britain, he received an appointment as battalion adjutant at the Shorncliffe Army Camp in Kent. With the outbreak of World War I, Montgomery deployed to France with the British Expeditionary Force (BEF). Assigned to Lieutenant General Thomas Snows 4th Division, his regiment took part in the fighting at Le Cateau on August 26, 1914. Continuing to see action during the retreat from Mons, Montgomery was badly wounded during a counterattack near Mà ©teren on October 13, 1914. He was hit through the right lung by a sniper before another round struck him in the knee. Awarded the Distinguished Service Order, he was appointed as a brigade major in the 112th and 104th Brigades. Returning to France in early 1916, Montgomery served as a  staff officer with the 33rd Division during the Battle of Arras. The following year, he took part in the Battle of Passchendaele as a staff officer with IX Corps. During this time he became known as a meticulous planner who worked tirelessly to integrate the operations of the infantry, engineers, and artillery. As the war concluded in November 1918, Montgomery held the temporary rank of lieutenant colonel and was serving as chief of staff for the 47th Division. Interwar Years After commanding the 17th  (Service) Battalion of the Royal Fusiliers in the British Army of the Rhine during the occupation, Montgomery reverted to the rank of captain in November 1919. Seeking to attend the Staff College, he persuaded Field Marshal Sir William Robertson to approve his admission. Completing the course, he was again made a brigade major and assigned to the 17th Infantry Brigade in January 1921. Stationed in Ireland, he took part in counter-insurgency operations during the Irish War of Independence and advocated taking a hard line with the rebels. In 1927, Montgomery married Elizabeth Carver and the couple had a son, David, the following year. Moving through a variety of peacetime postings, he was promoted to lieutenant colonel in 1931 and rejoined the Royal Warwickshire Regiment for service in the Middle East and India. Returning home in 1937, he was given command of the 9th Infantry Brigade with the temporary rank of brigadier. A short time later, tragedy struck when Elizabeth died from septicemia following an amputation caused by an infected insect bite. Grief-stricken, Montgomery coped by withdrawing into his work. A year later, he organized a massive amphibious training exercise that was praised by his superiors, which led to his promotion to major general. Given command of the 8th Infantry Division in Palestine, he put down an Arab revolt in 1939 before being transferred to Britain to lead the 3rd Infantry Division. With the outbreak of World War II in September 1939, his division was deployed to France as part of the BEF. Fearing a disaster similar to 1914, he relentlessly trained his men in defensive maneuvers and fighting. In France Serving in General Alan Brookes II Corps, Montgomery earned his superiors praise. With the German invasion of the Low Countries, the 3rd Division performed well and, following the collapse of the Allied position, was evacuated through Dunkirk. During the final days of the campaign, Montgomery led II Corps as Brooke had been recalled to London. Arriving back in Britain, Montgomery became an outspoken critic of the BEFs high command and began a feud with the commander of Southern Command, Lieutenant General Sir Claude Auchinleck. Over the next year, he held several posts responsible for the defense of southeastern Britain. North Africa In August 1942, Montgomery, now a lieutenant general, was appointed to command the Eighth Army in Egypt following the death of Lieutenant-General William Gott. Serving under General Sir Harold Alexander, Montgomery took command on August 13 and began a rapid reorganization of his forces and worked to reinforce the defenses at El Alamein. Making numerous visits to the front lines, he diligently endeavored to raise morale. In addition, he sought to unite land, naval, and air units into an effective combined arms team. Anticipating that Field Marshal Erwin Rommel would attempt to turn his left flank, he strengthened this area and defeated the noted German commander at the Battle of Alam Halfa in early September. Under pressure to mount an offensive, Montgomery began extensive planning for striking at Rommel. Opening the Second Battle of El Alamein in late October, Montgomery shattered Rommels lines and sent him reeling east. Knighted and promoted to general for the victory, he maintained pressure on Axis forces and turned them out of successive defensive positions, including the Mareth Line in March 1943. Sicily and Italy With the defeat of Axis forces in North Africa, planning began for the Allied invasion of Sicily. Landing in July 1943 in conjunction with Lieutenant General George S. Pattons U.S. Seventh Army, Montgomerys Eighth Army came ashore near Syracuse. While the campaign was a success, Montgomerys boastful style ignited a rivalry with his flamboyant American counterpart. On September 3, the Eighth Army opened the campaign in Italy by landing in Calabria. Joined by Lieutenant General Mark Clarks U.S. Fifth Army, which landed at Salerno, Montgomery began a slow, grinding advance up the Italian peninsula. D-Day On December 23, 1943, Montgomery was ordered to Britain to take command of the 21st Army Group, which comprised all of the ground forces assigned to the invasion of Normandy. Playing a key role in the planning process for D-Day, he oversaw the Battle of Normandy after Allied forces began landing on June 6. During this period, he was criticized by Patton and General Omar Bradley for his initial inability to capture the city of Caen. Once taken, the city was used as the pivot point for the Allied breakout and crushing of German forces in the Falaise pocket. Push to Germany As most of the Allied troops in Western Europe rapidly became American, political forces prevented Montgomery from remaining Ground Forces Commander. This title was assumed by the Supreme Allied Commander, General Dwight Eisenhower, while Montgomery was permitted to retain the 21st Army Group. In compensation, Prime Minister Winston Churchill had Montgomery promoted to field marshal. In the weeks following Normandy, Montgomery succeeded in convincing Eisenhower to approve Operation Market-Garden, which called for a direct thrust toward the Rhine and Ruhr Valley utilizing large numbers of airborne troops. Uncharacteristically daring for Montgomery, the operation was also poorly planned, with key intelligence about the enemys strength overlooked. As a result, the operation was only partially successful and resulted in the destruction of the 1st British Airborne Division. In the wake of this effort, Montgomery was directed to clear the Scheldt so that the port of Antwerp could be opened to Allied shipping. On December 16, the Germans opened the Battle of the Bulge with a massive offensive. With German troops breaking through the American lines, Montgomery was ordered to take command of U.S. forces north of the penetration to stabilize the situation. He was effective in this role and was ordered to counterattack in conjunction with Pattons Third Army on January 1, with the goal of encircling the Germans. Not believing his men were ready, he delayed two days, which allowed many of the Germans to escape. Pressing on to the Rhine, his men crossed the river in March and helped encircle German forces in the Ruhr. Driving across northern Germany, Montgomery occupied Hamburg and Rostock before accepting a German surrender on May 4. Death After the war, Montgomery was made commander of the British occupation forces and served on the Allied Control Council. In 1946, he was elevated to Viscount Montgomery of Alamein for his accomplishments. Serving as Chief of the Imperial General Staff from 1946 to 1948, he struggled with the political aspects of the post. Beginning in 1951, he served as deputy commander of NATOs European forces and remained in that position until his retirement in 1958. Increasingly known for his outspoken views on a variety of topics, his postwar memoirs were severely critical of his contemporaries. Montgomery died on March 24, 1976, and was buried at Binsted.

Sunday, October 20, 2019

Biography of Andy Warhol, Icon of Pop Art

Biography of Andy Warhol, Icon of Pop Art Andy Warhol (born Andrew Warhola; Aug. 6, 1928–Feb. 22, 1987) was one of the most important artists of pop art, a genre that became popular in the second half of the 20th century. Though he is best remembered for his mass-produced paintings of Campbells soup cans, he created hundreds of other works ranging from commercial advertisements to films. His best-known work, including the soup cans, reflected his views on the banality that he saw in the commercial culture of America. Fast Facts; Andy Warhol Known For: Pop artAlso Known As: Andrew WarholaBorn: Aug. 6, 1928 in Pittsburgh, PennsylvaniaParents: Andrej and Julia WarholaDied: Feb. 22, 1987 in New York, New YorkEducation: Carnegie Institute of Technology (now Carnegie Mellon University)Published Works: Commercial illustrations, paintings, filmsï » ¿Notable Quote: I just happen to like ordinary things. When I paint them, I dont try to make them extraordinary. I just try to paint them ordinary-ordinary. Early Life and Education Andy Warhol was born on Aug. 6, 1928, in Pittsburgh, Pennsylvania, and grew up there with his older brothers, Paul and John, and his parents, Andrej and Julia Warhola, both of whom had emigrated from Czechoslovakia (now called Slovakia). Devout Byzantine Catholics, the family regularly attended Mass and observed their Eastern European heritage. Even as a young boy, Warhol liked to draw, color, and cut and paste pictures. His mother, who was also artistic, encouraged him by giving him a chocolate bar every time he finished a page in his coloring book. Elementary school was traumatic for Warhol, especially once he contracted Sydenhams chorea, also known as St. Vitus dance, a disease that attacks the nervous system and makes the sufferer shake uncontrollably. Warhol missed a lot of school during several month-long periods of bed rest. Additionally, large, pink blotches on Warhols skin, also from the disorder, didnt help his self-esteem or acceptance by other students. This led to nicknames such as â€Å"Spot† and â€Å"Andy the Red-Nosed Warhola† and a lifelong interest in clothing, wigs, cosmetics, and, later, plastic surgery in response to what he perceived as his flaws. During high school, Warhol took art classes there and at the Carnegie Institute (now the Carnegie Museum of Art). He was somewhat of an outcast because he was quiet, could always be found with a sketchbook in his hands, and had shockingly pale skin and white-blond hair. Warhol also loved to go to movies and started a collection of celebrity memorabilia, particularly autographed photos. A number of these pictures appeared in Warhols later artwork. Warhol graduated from high school and then went to the Carnegie Institute of Technology (now Carnegie Mellon University) in 1945, graduating in 1949 with a major in pictorial design. Blotted-Line Technique During college, Warhol developed the blotted-line technique, which involved taping two pieces of blank paper together at an edge and then drawing in ink on one page. Before the ink dried, he pressed the two pieces of paper together. The resulting image was a picture with irregular lines that he could fill in with watercolor. Warhol moved to New York right after college and worked there for a decade as a commercial illustrator. He quickly earned a reputation in the 1950s for using his blotted-line technique in commercial advertisements. Some of Warhols most famous ads were for shoes for I. Miller, but he also drew Christmas cards for Tiffany Co., created book and album covers, and illustrated Amy Vanderbilts Complete Book of Etiquette. Pop Art Around 1960, Warhol decided to make a name for himself in pop art, a new style of art that had begun in England in the mid-1950s and consisted of realistic renditions of popular, everyday items. Warhol had turned away from the blotted-line technique and had decided to use paint and canvas, but he was having trouble deciding what to paint. Warhol began with Coke bottles and comic strips, but his work wasnt getting the attention he wanted. In December 1961, a friend gave Warhol an idea: he should paint what he liked most in the world, perhaps something such as money or a can of soup. Warhol painted both. Warhols first exhibition in an art gallery came in 1962 at the Ferus Gallery in Los Angeles. He displayed his canvases of Campbells soup, one for each of the 32 types of soup made by the company. He sold all the paintings as a set for $1,000. Before long, Warhols work was known all over the world and he was in the vanguard of the new pop art movement. Silk-Screening Unfortunately for Warhol, he found that he couldnt make his paintings fast enough on canvas. In July 1962, he discovered the process of silk screening, which uses a specially prepared section of silk as a stencil, allowing one silk-screen image to create similar patterns multiple times. He immediately began making paintings of political and Hollywood celebrities, most notably a large collection of paintings of Marilyn Monroe. Warhol would use this style for the rest of his life. Mass production not only spread his art; it became his art form. Movies In the 1960s as Warhol continued to paint, he also made films, which were known for creative eroticism, lack of plots, and extreme length- up to 25 hours. From 1963 to 1968, he made nearly 60 movies. One of his movies, Sleep, is a five-and-a-half-hour film of a nude man sleeping. â€Å"We were shooting so many, we never even bothered to give titles to a lot of them,† Warhol later recalled. On July 3, 1968, disgruntled actress Valerie Solanas, one of the hangers-on at Warhols studio known as The Factory, shot him in the chest. Less than 30 minutes later, Warhol was pronounced clinically dead. The doctor then cut Warhols chest open and massaged his heart for a final effort to get it started again. It worked. Though his life was saved, it took a long time for him to recover. Warhol continued to paint during the 1970s and 1980s. He also began publishing a magazine called Interview and several books about himself and pop art. He even dabbled in television, producing two shows- Andy Warhol’s TV  and  Andy Warhol’s Fifteen Minutes,- for MTV and appearing on  The Love Boat  and  Saturday Night Live. Death On Feb. 21, 1987, Warhol underwent routine gallbladder surgery. Though the operation went well, Warhol unexpectedly passed away the following morning from complications. He was 58. Legacy Warhol’s work is featured in an enormous collection at the  Andy Warhol Museum in Pittsburgh, which the website describes as one of the most comprehensive single-artist museums in the world and the largest in North America. It includes paintings, drawings, commercial illustrations, sculptures, prints, photographs, wallpapers, sketchbooks, and books covering Warhol’s career, from his student work to pop art paintings and collaborations. In his will, the artist directed that his entire estate be used to create a foundation for the advancement of the visual arts. The  Andy Warhol Foundation for the Visual Arts was established in 1987. Sources Andy Warhol: American Artist. Encyclopedia Britannica.Andy Warhols Life. Warhol.org.ï » ¿

Saturday, October 19, 2019

Analysis of Spotify's strategy Case Study Example | Topics and Well Written Essays - 1000 words

Analysis of Spotify's strategy - Case Study Example This paper takes off from an examination of the historical and current business moves of Spotify, alongside its traditional cost structure and other relevant data, to piece together its current and emerging business strategies. From there, the paper uses theoretical analytical models, among them SWOT and Porter’s Five Forces models, to assess and analyze the soundness of Spotify’s business strategies, and to recommend ways forward for the firm based on the findings of that analysis. Piecing Together Spotify’s Current and Evolving Strategy Newer data reveals that the total user base of Spotify has grown to 24 million users who are active by 2013, with the number of paying subscribers roughly equal to one quarter of that number, or six million. Moreover, the company has pushed to widen the range of free music it is able to offer to mobile users, aiming to break free from a model where users have to pay 10 British pounds in the UK, to be able to access music from mobile devices as well as tablets. This is in line with the pricing of rivals such as Deezer, Napster and Rdio, which all charge the same monthly fee. A glimpse of its business model can be gleaned from the way it has allocated revenues to differing costs, key among them the payouts to the holders of the copyrights to the songs, which reached 188 million Euros in 2011. This payout to the holders of the song copyrights translates to 70 percent of all revenues. Since 2006 when it was launched, total payout estimate to the holders of the copyrights has reached half a billion dollars. The company has not turned a profit from its operations as of 2012 (Halliday 2013; CrunchBase 2013; Facebook 2013). Other recent developments that give a hint as to the evolving business strategy of Spotify include its first forays into advertising in the

Friday, October 18, 2019

Beauty Plastic Surgery Essay Example | Topics and Well Written Essays - 2500 words

Beauty Plastic Surgery - Essay Example Cosmetic surgeries are usually done on the face. Cosmetic surgeries are usually done to enhance the patient's features or correct defacement. The most common cosmetic surgeries in adult are reshaping of the nose, face lifts, removal of baggy skin around eyelids, and changing the size of breasts. The other form of beauty plastic surgery is reconstructive surgery. This is the oldest form of plastic surgery which was developed to treat soldiers during wartime. This type of surgery is usually performed on accident and burn victims. It can include skin grafting and rebuilding of brutally fractured bones. The procedures of reconstructive surgery include, implanting prostheses and the reattachment of an amputated toe or finger. Though these three types of plastic surgeries have some common techniques, their emphasis is different. Plastic surgery is usually used to treat acne scars, remove birth marks and warts. Cosmetic surgeries are used to enhance the beauty of a person and make people look younger. Reconstructive surgeries are used to reattach and reconstruct body parts. The top performed cosmetic surgeries performed by choice in the United States are liposuction, breast augmentation, eyelid surgery, face lift, tummy tuck, collagen injections, chemical peel, laser skin resurfacing, rhinoplasty, and forehead lift. It is estimated that approximately 29 million surgical procedures were performed in the United States in the year 2001. However, the accurate figure cannot be determined as many plastic surgeries are performed in private professional offices. Plastic surgery does not only have physical benefits, it also has many psychological benefits. Plastic surgery also affects a person emotionally. It helps a person grow emotionally stronger. It helps better a person's self-esteem and self-worth. It also helps a person become more sociable and outgoing. Cosmetic surgery is an option that provides benefits of a lifetime. Beauty plastic surgery helps people who are struggling with their appearance which often controls their insight of the world. If a person is not happy with their looks it shows in the way they behave socially and personally. Cosmetic surgery can help improve a person's psychological position. People usually suffer emotional trauma when teased by peers in regards with their looks, this emotional trauma leads to lowering of a person's self-worth and self-esteem. In such cases, cosmetic surgery if performed can benefit a person's emotional state immensely. One successful story of a reconstructive surgery is of Marie "Hana" Gebrewold. When Hana was six months old she fell out of bed and broke her hands and her jaw. After her fall she was treated for her hands, however no one noticed her broken jaw. As she grew it started began affecting her appearance, her speech, and her ability to chew. When she was five years old her parents looked for ways to get her treated, but they were asked to wait foe a few years before they opted for any link of treatment. Two years later when Hana was ready for treatment her parents could not afford it. At the age of ten, a group of doctors from the United States and Europe offered to operate Hana. However,

Prevention of Infection in Home Health Care Essay

Prevention of Infection in Home Health Care - Essay Example As such, this brief analysis will seek to analyze the definition of infection, types of infection/most common types of infection that exist within home health care, the modes of these different infection transmissions, ways to impede or disrupt such transmissions, and self protective equipment and its application within the home health care setting. Though home health care accounts for but a small percentage of total health care delivery within the United States, it is nonetheless a growing sector of health care deserves discussion. According to a recent study, published in 2011, there has been a high level of growth within home care; however, it still pales in comparison to the total amount of money that is expended upon hospital care. As of 2011, home care represented just 3% of total health care expenditures as compared to over 31% of total expenditure taking place with relation to traditional hospitals. However, the fact remains that even though the figure is small; it is a growi ng sector and is expected to grow a further 2.5% in the coming decade. As such, it is necessary to understand some of the key nuances that exist within home care as a function of anticipating and treating these issues in a medically expeditious means. For purposes of this brief analysis, the author will consider infection to be, â€Å"the invasion of a host organism’s bodily tissues by disease-causing organisms, their multiplication, and the reaction of the host tissues to these organisms and the toxins they produce† (Krismer 2012). With such a broad and encompassing definition, it becomes clear that infection within home care encompasses a broad range of issues; some acting as a more primal threat to health than others. It is important to note that although many journal entries have warned concerning the level of latent disease and exposure that exists within hospital and primary care, the level to which pathogens exist within the environment of the home is far less u niform. Whereas hospitals most comply with federal standards of cleanliness and procedures for disposal of an array of disease causing agents, regularly schedule cleanings, and a host of other preventative mechanisms, home care is almost invariably not nearly so tightly regulated, or sanitary. For this very reason, the prevalence of disease and the severity with which it affects patients within the given context is almost invariably higher than a similarly community of patients within a traditional medical facility. However, the prevalence of infection within the home care theater is not reason in and of itself to strongly recommend against its implementation as a means of treatment. With regards to the types of infections and the most common infections that exhibit themselves within home care, there are a number which will herein be discussed. As one might expect, the very same infectious disease agents that exhibit themselves within the hospital care front are also exhibited withi n home care; albeit, to different extents and total percentage rates than in traditional hospital care. For instance, studies on home care have typically indicated that the most common types of infections are concentric upon urinary tract infections, followed by an array of different types of skin infections, with staphylococcus aureus, and enterococcus rounding out the least

Thursday, October 17, 2019

Debenhams Strategy of Consumer Buying Behavior Essay

Debenhams Strategy of Consumer Buying Behavior - Essay Example Cultures keep on changing, and marketers need to be aware of cultural changes. Core values are the values that are most pervasive in a society. They must be enduring, and with respect to marketing, they must be consumer-related so that marketers can use them to understand consumption (Luna and Gupta, 2001, P.50). Culture is manifested by society in different forms and includes heroes, rituals, symbols and cultural values. Values are integral to the expression of culture. This stems from the verity that values are collectively shared by most people in a certain society. One of the noteworthy organizations that have a British heritage and with operations in the United Kingdom is the Debenhams. Debenhams has a global presence in more than twenty-five nations and operates more than 200 stores across the globe. Debenhams is known for its wide-ranging and unique brands that offer an immense deal of gratification to its customers. The corporation has diverse business ranging from clothing w ear, electric products, beauty products, as well as health products. This diversification has made Debenhams a market leader with yearly earnings surpassing the ?2 billion mark. To further its operations, Debenhams has embraced the concept of e-commerce through its online presence across nations. The online presence has attracted many online shoppers, ranking the corporation among the largest online retailers in the UK. The Company has over the years invested in British design through its portfolio of brands. This paper explores the cultural aspect of consumer behavior evaluating ways in which Debenhams can use them in its marketing mix (About Debenhams, 2013, para2). 1.2 Analysis of Debenhams’ strategy of incorporating culture into its marketing mix The aspect of culture is indispensable in any marketing endeavor as it heavily influences consumer buying behavior. Hofstede; a culture researcher held that culture refers to the social glue that keeps people of a certain group t ogether. Every culture has its manner of doing things, and this is what distinguishes in-group and out-group people. Culture provides a lens through which people shape reality. Culture acts as a reference guide when one intends to take a certain course of action such as buying a product (Luna and Gupta, 2001, p 50). Heroes In every culture, there are some behaviors and attributes that are highly regarded as role models. Individuals who observe and portray those behaviors to society are considered as heroes. One of the strategies that Debenhams uses in assimilating culture into its marketing operation is using such cultural heroes to influence consumer behavior. This is done by associating cultural heroes with certain brands or products (Arnould, Price and Zinkhan, 2005, P.76). Debenhams recently launched an ad campaign starring paralympian amputee Stefanie Reid in an effort to show diversity in its advertising. The campaign also features three models over 40, an elderly lady and a s ize 18 swimwear model. The company aims to turn the industry standard of young thin models. The company argues that the campaign is a reflection of its customers and demonstrates a broad range of body and beauty ideals. The company spokesman asserted that the company’s customers are not the same size or shape and thus the new lookbook celebrates diversity. The campaign aims to make people more comfortable with their bodies.

Tinas Restaurant Case Study Example | Topics and Well Written Essays - 750 words

Tinas Restaurant - Case Study Example There exist a higher number of potential customers. The region also has a higher level of income with are being segmented to give room for her to issue variety while offering services. The diverse nature of Hamilton road in the city of London provides him with the opportunities to offer customers with a wide range of products. The threats come from his potential competitors who include Montana’s Cookhouse, Kelsey’s, and Boston Pizz. The other threat is the unpredictable nature of the customers with trends changing on consumer preference. As a new business Tina faces an uphill task in ensuring that she penetrates the market. The loyalty of customer in London city may make her face challenges while marketing the products to customers. Lack of a viable plan may affect Tina’s effort of penetrating the market and offering her customers better services than her potential competitors. The major competitors of Tina are including Montana’s Cookhouse, Kelsey’s, and Boston Pizz. Montana cookhouse owned by Cara operations Limited, provides the greatest competition to Tins. They boost of two products include the smokehouse rib and fresh Canadian AAA steaks. The restaurant is located in Hyde Park. It boost of 700 branches across Canada. The restaurant sales are estimated to be over $1m for the single unite and a system wide sale of $1.5 billion. They utilize their official website to market their products. The billboards are the other avenues the company has focused on in selling their products to the market. Among their services include customized services for the customers. They offer variety in their products. The other competitor in the line of business is the Boston Pizza. It is located north west of London town. They share a geographical location with Montana’s Cookhouse. Boston Pizza also boasts of a large market share with over 350 branches of the same restaurant across the country.

Wednesday, October 16, 2019

Debenhams Strategy of Consumer Buying Behavior Essay

Debenhams Strategy of Consumer Buying Behavior - Essay Example Cultures keep on changing, and marketers need to be aware of cultural changes. Core values are the values that are most pervasive in a society. They must be enduring, and with respect to marketing, they must be consumer-related so that marketers can use them to understand consumption (Luna and Gupta, 2001, P.50). Culture is manifested by society in different forms and includes heroes, rituals, symbols and cultural values. Values are integral to the expression of culture. This stems from the verity that values are collectively shared by most people in a certain society. One of the noteworthy organizations that have a British heritage and with operations in the United Kingdom is the Debenhams. Debenhams has a global presence in more than twenty-five nations and operates more than 200 stores across the globe. Debenhams is known for its wide-ranging and unique brands that offer an immense deal of gratification to its customers. The corporation has diverse business ranging from clothing w ear, electric products, beauty products, as well as health products. This diversification has made Debenhams a market leader with yearly earnings surpassing the ?2 billion mark. To further its operations, Debenhams has embraced the concept of e-commerce through its online presence across nations. The online presence has attracted many online shoppers, ranking the corporation among the largest online retailers in the UK. The Company has over the years invested in British design through its portfolio of brands. This paper explores the cultural aspect of consumer behavior evaluating ways in which Debenhams can use them in its marketing mix (About Debenhams, 2013, para2). 1.2 Analysis of Debenhams’ strategy of incorporating culture into its marketing mix The aspect of culture is indispensable in any marketing endeavor as it heavily influences consumer buying behavior. Hofstede; a culture researcher held that culture refers to the social glue that keeps people of a certain group t ogether. Every culture has its manner of doing things, and this is what distinguishes in-group and out-group people. Culture provides a lens through which people shape reality. Culture acts as a reference guide when one intends to take a certain course of action such as buying a product (Luna and Gupta, 2001, p 50). Heroes In every culture, there are some behaviors and attributes that are highly regarded as role models. Individuals who observe and portray those behaviors to society are considered as heroes. One of the strategies that Debenhams uses in assimilating culture into its marketing operation is using such cultural heroes to influence consumer behavior. This is done by associating cultural heroes with certain brands or products (Arnould, Price and Zinkhan, 2005, P.76). Debenhams recently launched an ad campaign starring paralympian amputee Stefanie Reid in an effort to show diversity in its advertising. The campaign also features three models over 40, an elderly lady and a s ize 18 swimwear model. The company aims to turn the industry standard of young thin models. The company argues that the campaign is a reflection of its customers and demonstrates a broad range of body and beauty ideals. The company spokesman asserted that the company’s customers are not the same size or shape and thus the new lookbook celebrates diversity. The campaign aims to make people more comfortable with their bodies.

Tuesday, October 15, 2019

Capacity Planning and Performance Modeling HW Research Paper

Capacity Planning and Performance Modeling HW - Research Paper Example The information environment makes sure that the changing demands are being met properly and that there are no hindrances in getting the message across to the relevant domains and quarters. Under the aegis of the production department, the information works to good effect as it underlines the need for aligning the requirements of the stakeholders as well as how the organization finds its feasible to invest in different areas and zones. The information environment tackles the quandaries which the organization faces in terms of the capacity planning ranks whereby different activities and tasks are streamlined in a quick and hassle-free way. The capacity denotes the maximum amount of work that can be done within an organization as it is capable of accomplishing within a set time frame and the information realms always make sure that these capacity domains are utilized to full potential without any hindrances coming to the fore (Author Unknown 2011). The people involved in different capac ity planning stages are in touch with each other to tackle the problems which might arise at any given time and thus settle the major issues which are proactively being monitored by the information environment that has thus been created. 2. Outline the major issues in capacity planning and modeling.

Monday, October 14, 2019

Investigating the acceleration Essay Example for Free

Investigating the acceleration Essay The aim of this experiment is to investigate the motion of a trolley on a plane and compare the results with a mathematical model. Models Assumptions   No Friction When creating the mathematical model I am going to assume that there is no friction acting upon the trolley. This is due to the fact that the trolley will be running upon a smooth plane, which offers no resistance. The trolley is also constructed upon wheels, which minimises the affects of friction between wheel and surface if any. Furthermore the track used for the trolley is specifically designed for the trolley, therefore reducing friction even more. Smooth Pulley The pulley over which the weights pulling the trolley will be passing through, will be smooth. This is for the reasons that the most costly and smoothest pulley available to me will be used. Therefore this should not also provide any resistance, which may impede the flow of motion.   Inextensible String The string, which will be attached to the trolley to accelerate it, will be inextensible, i. e. the string used will not be elastic. Flat Surface The plane over which the trolley is going to be run must be flat, i. e.it must not be slanted up or down or to a side, or else gravity will also be playing a major part in the acceleration or deceleration of the trolley. To ensure the track is flat I placed a ping-pong ball on the track. If the ball rolled up, down or to a side then I would know that the track is not flat and would adjust it in accordance with the motion of the ping-pong ball. String not at an angle The string running off the trolley should be parallel to the track. This is due to the fact that a non-parallel string would be pulling the trolley down as well as forwards. Pulling Forwards = ? Cos ? Pulling Down = ? Cos ? No Swaying In the mathematical model I am going to assume that the falling mass does not sway. This uses the same concept as the rope not being parallel to the trolley. If the mass sways, the falling mass is not using its full potential. Pulling Down = m Pulling Sideways = m Cos ? Negligible Air-Resistance This is due to the unique construction of the trolley; low frame, compact design and no extended parts or objects disrupting the aero-dynamics. Conduct To mimic the real life situation of the motion of a trolley on a plane I am going to use a trolley of mass ranging from 498g to 1498g, which will be run upon a set of smooth tracks. To accelerate the trolley a light inextensible string will be attached to the trolley, which will then be run over a smooth pulley. At this end of the string masses ranging from 20g 80g will be attached which will accelerate the trolley. The mass of the trolley will also be changed. The length of the track will always be kept at 1 metre and the time taken for the trolley to travel the metre will be recorded. While conducting the experiment I realised that clamp holding the pulley covered 1cm of the track. Therefore when carrying out the experiment I released the trolley from 1.1m along the track, giving the trolley its 1m course to run. Accuracy To ensure accurate and reliable results a set of fixed rules must be followed. The length of the track will always be kept to 1 metre. Also three separate readings will be recorded when measuring the time taken for the trolley to travel the fixed metre. Furthermore I am going to ensure that the track is flat, i. e. it is not slanted up, down or to a side, else gravity will also be acting upon the car. Mathematical Model To create the mathematical model I am going to use Newtons second law, which states, The change in motion is proportional to the force. For objects with constant mass, as is the case with this experiment, this can be interpreted, as the force is proportional to the acceleration. Resultant force = mass   acceleration This is written: F = ma The resultant force and the acceleration are always in the same direction. If I use the equation of Newtons second law F = ma and transpose it into the form y = mx + c where the gradient of the graph is gravity. F = ma mg T = ma T = Ma (Substitute into mg T = ma) mg Ma = ma mg = ma + Ma mg = a (m+M) a = g (m/m+M) a = g (m/m+M) + 0 y = m x + c This graph should pass through the points (0,0). To work out acceleration for the mathematical model using the above formula. Mass of trolley (M) = 498g Mass of weight (m) = 20g Distance = 1m a = g (m/m+M) + 0 a = 9. 81 (20/20+498) a = 0. 38 ms-2 All the accelerations have been worked using the above technique and have been presented in the table of results below. Mass of Trolley (g) Mass of weight (g) Distance (m) Acceleration (ms-2) 4 Experimental Results To work out the acceleration for the actual experiment I am going to use the equations of motion, Analysis As can be seen from the graphs the mathematical model, models the actual experiment fairly well until the m (mass of weight) is increased such that the trolley is travelling too fast to ensure accurate timing. Consequently on all three graphs the line of best fit starts from the origin and then gradually veers away from the mathematical model. On the graph of results for M = 498g, it is observable that the actual experiment models the math model reasonably well, until m is 60g. Thereafter, for m = 70g 80g, the trolley is travelling too fast to ensure precise timing hence the big error bars. Therefore I have not taken those two results into consideration when drawing the line of best fit through the points. Furthermore when working out the acceleration for the experimental results I had to square the timing, (i. e. t2) hence doubling the error in timing. The other two graphs of M = 998g 1498g, there are no anomalous results. I think the reason for this is, because of the increased weight of the trolley; the trolley will clearly be travelling slower, hence giving more accurate and reliable timing. The gradient of the line in all the graphs should be in theory 9. 81, but this clearly is not the case. Thus I am going to work out the gradient of the lines and compare it with the math model and observe how well the two compare with each other. As can be seen from the above results the math model did fairly well to model the real life situation of two connected particles. The model I designed does not match the results I obtained in the experiment. This is because either I overlooked some variable quantities or the initial assumptions were flawed. On the other hand it may have been the procedure, which was at fault. In any case all these must be investigated into further. Each assumption ought to be scrutinized independently to deduce whether it is viable with regards to the experiment, in that, some assumptions were unnecessary and others were not made. I think that if the experiment had been conducted in a vacuum and I used air-tracks the experiment would have been a lot more successful.

Sunday, October 13, 2019

Benefits of Physical Exercise

Benefits of Physical Exercise Regular physical exercise is beneficial to the body on a long-term basis. Most experts believe that healthy eating enhances the health of the body. However, recent research indicates that healthy eating has to be in tandem with physical exercises in order to ensure that the body systems function best. Regular physical exercises ensure that the body is able to manage heart diseases and other ailments such as diabetes. By engaging in physical exercises, an individual is able to enhance his or her chances of living longer, while keeping diseases at bay. Additionally, physical exercises ensure that blood lipid patterns are kept at a minimum (Langlois, 2013). Although heart diseases are usually associated with lack of physical exercises, staying active also ensures that the body effectively manages all kinds of diseases. For instance, people can be protected against high blood pressure and breast cancer if they take physical exercises as routine. Exercise and Mental Health Apart from physical exercises ensuring the long-term health of an individual through overcoming diseases, the mental health of the individual also improves. Physical activity ensures the release of chemicals in the brain. These chemicals maintain a relaxation atmosphere in the body. The aspect of relaxing the mind raises the self-esteem of a person because it increases self-confidence (Langlois, 2013). People who spend most of their time in the office usually develop stress. Involving in physical exercise provides the individual with an opportunity to relieve stress. Physical exercises increase norepinephrine concentration (Penedo Dahn, 2009). This chemical empowers the brain to effectively respond to stress. Penedo and Dahn (2009) acknowledge how the increased temperature through physical exercise helps to reduce tension within the muscles. This leads to relaxation that overcomes stress. An additional benefit of working out is that it increases the concentration of the mind. Studie s have shown that exercises boost sleep, while at the same time helping people who are suffering from depression. The natural tendency of the body to treat depression can also be envisaged through the increased secretion of endorphins due to physical exercises. Experts such as Penedo and Dahn (2009) state that hormones secreted by the brain during heavy physical exercise reduce depression to greater levels. The authors state that exercise is an effective antidepressant. This signifies that individuals who perform regular physical exercises would not need to use antidepressant pills for treating depression. Individuals who have had difficulties in sleeping would find regular exercises to be effective mechanisms to induce sleep. Research shows that regular exercises usually help individuals to fall sleep faster, and maintain the duration of sleep for a longer period. Control of Body Weight, Bones, and Muscles Individuals who habitually involve in physical exercises seldom have challenges with controlling their body weight. Most adult American citizens usually add weight, and this makes them susceptible to illness such as arthritis, stroke, and breathing complications (PHC, 2012). The excess energy that compiles within the body can be reduced through physical exercises. It is important that adults involve in exercises that are more physical in order to maintain their weight. In particular, it is important that fat be converted into muscles. In order to maintain muscles, regular physical exercises are mandatory, because they also reduce the tendency to develop fractures. A study performed on older people in a Liverpool community indicated that Muscles and bones benefit through physical exercises because they become strong (PHC, 2012). Therefore, for older people, it is quite necessary for them to develop strong bones through performing exercises such as weight lifting, walking and running. This can help them to lower their chances of developing osteoporosis; an ailment that is associated with old people. How Physical Exercises Reduce Lung Cancer Research undertaken by the American association of cancer research (2006) indicated that physical exercises reduce lung cancer. In particular, the report by Aacr (2006) suggests that women who smoke and involve in physical exercises can enjoy a reduced risk of developing lung cancer. In general, it appears that a physically active smoker has lesser chances of developing lung cancer compared to a sedentary smoker (Aacr 2006). Aacr (2006) further adds that both male and female smokers who have tried and failed in quitting smoking would find physical exercises as an effective option to reduce their susceptibility to developing lung cancer. Thune (2011) supports this argument by arguing that physical exercises usually reduce the prevalence of lung cancer in men and women by 20-50% and 20-30% respectively. Moreover, research has proved that physical exercises usually improve pulmonary functions while reducing the concentration of carcinogenic agents in the lungs (Andersen, 2011). This inc reases the immune functioning of the body while at the same time enhancing DNA repair capacity (Thune 2011). Prevention of Cardiovascular Diseases Many people know the importance of physical exercises in reducing cardiovascular diseases. The aspect of consuming a high calorie diet devoid of any physical exercises ensures that the body accumulates cholesterol (Cdc, 2014). This cholesterol is responsible for heart diseases. Although many experts have argued that it is important to maintain a low calorie diet, regular physical exercises usually help the body to adjust to a low calorie diet. The Center for Disease Control and Prevention (CDC) states that irrespective of an individual’s body weight, staying active usually boosts high-density lipoprotein (HDL). The center further stipulates that good exercise normally results in the smooth flow of blood, an aspect that reduces the risks of developing cardiovascular diseases. Citizens do not value physical exercises because of the belief that they are strenuous. However, it is recommended that just a few minutes of walking can have a great effect on the health of the body. A 30 -minute walk that is done on a regular basis can have a greater effect of preventing cardiovascular diseases. In essence, it is always better to start the habit of having a daily walk early, rather than waiting for the onset of diseases. In the medical field, exercises not only help in preventing and diminishing cardiovascular diseases, but also ensure that an individual looks younger and fitter (Cdc, 2014). How Physical Exercises Enhance Endurance and Intimacy Little research has however been done to ascertain how exercise can benefit the endurance of an individual. For instance, physical exercise increases the strength of the body, thus making it easier to overcome challenging tasks. This is achieved through the increased volumes of oxygen that is pumped into the tissues. This delivers enormous energy that is never accessed through the sedentary state. Consistent energy within the body is therefore an assurance of stamina that makes it easier to go through the daily chores of life (Cdc, 2014). Physical intimacy can also receive a boost if couples can choose to involve in regular physical exercises. The fact that an individual feels energized after going through physical exercise is an indication that couples can easily rejuvenate their intimacy through working out (Cdc, 2014). In particular, women who regularly involve in physical exercises usually enjoy enhanced arousal. For men, sexual challenges such as erectile dysfunction can be overcome through regular physical exercises. Physical Benefits Through Socialization The physical health of the body depends on a variety of factors. The aspect of maintaining strong social ties with friends and families usually helps to keep the mind and the body in the best state. In this sense, physical activity enhances the overall happiness of people through the fun associated with it. The social setting that is associated with physical exercise ensures that individuals remove the habitual boredom associated with the formal environment (Cdc, 2014). For instance, dancing classes and soccer teams are excellent settings through which people can enjoy, gain new friends, and try something new that may have an economic benefit. The Role that the State can Play Physical exercises serve many functions. This signifies that the State can play its rightful role in ensuring that citizens can become healthy through working out. In the American and UK situations, the state can provide a comprehensive physical activity program in order to improve physical exercises among citizens. Currently, deaths from chronic diseases among Americans and Britons are high. These deaths could have been avoided if the respective countries could have unveiled programs that would have encouraged citizens to involve in more exercises that are physical (Alderman, 2009). Therefore, states have a strategic role in ensuring compliance to physical exercises. Evidence suggests that America has half a million deaths in a year resulting from physical inactivity (Macera, 2010). In this regard, the state can encourage increased physical activity to sedentary subgroups and populations. This would be achieved through measures such as community wide campaigns that target a diverse audience. Programs that target individuals can also help to enhance behavioral change. For instance, the State can come up with reward systems in order to celebrate the achievements that have been made by people who have taken up physical exercises and posted excellent results. Cases of obesity in the UK are on the increase among school going children, and this is setting a bad precedent for their future. The country can intervene in this situation through establishing public policies that encourage physical exercises. For instance, school based physical education (PE) programs are good examples (Pate, 2006). Such programs would ensure that a curriculum of vigorous physical exercises is esteemed and followed strictly. School administrators would be required to increase the amount of time allocated to physical activities (Alderman, 2009). States can also increase civil education initiatives that can be used to change cultural attitudes towards physical activity and obesity. People usually associate an increased body weight with prosperity, and those with lean bodies are regarded as being unhealthy. Such mindsets usually encourage people to eat high calorie foods while making them to lead a sedentary lifestyle. State interventions would therefore encourage citizens to involve in physical exercises while disregarding such retrogressive cultures. The US government may also invest in zoning, in which government policy can make it mandatory for people to involve in physical activities. (Pate, 2006). These programs would ensure that citizens use stairs rather than elevators when making movements in tall buildings. Conclusion Physical exercises play a distinct role in ensuring the physical and mental well being of citizens. Apart from diminishing the prevalence of diseases, physical exercises help one to overcome depression and stress. People who perform physical exercises also live longer compared to those who seldom perform them. The state has an important role in establishing policies and interventions that can promote physical exercises. School going children can benefit more through programs such as physical education (PE). References Aacr. ( 2006, December 11). Exercise Can Reduce a Smoker’s Lung Cancer Risk, but Quitting Smoking Is Still Most Important. Retrieved from http://www.aacr.org/home/publicmedia/aacr-press-releases/press-releases-2006.aspx?d=699 Alderman, B. (2009). Enhancing Motivation in Physical Education. Journal of Physical Education, Recreation Dance , 77 (2), 1-1. Andersen, A. (2011). Do patients with lung cancer benefit from physical exercise? Acta Oncologica , 50 (2), 307 313. Cdc. (2014). Physical Activity for a Healthy Weight. Retrieved from http://www.cdc.gov/healthyweight/physical_activity/index.html?s_cid=tw_ob387 Langlois, F. (2013). Benefits of physical exercise training on cognition and quality of life in frail older adults. The journals of gerontology , 68 (3), 1079-5014. Macera, C. A. (2010). Promoting Healthy Eating and Phyisical Activity for a Healthier Nation. Retrieved from http://www.cdc.gov/healthyyouth/publications/pdf/pp-ch7.pdf Pate, R. R. (2006). Promoting Physical Activity in Children and Youth. Retrieved from : http://circ.ahajournals.org/content/114/11/1214.full Penedo, Dahn, F. a. (2009). Exercise and well-being: a review of mental and physical health benefits associated with physical activity. Current opinion in psychiatry , 18 (2), 189 193. PHC. (2012). Benefits of physical exercise for older people confirmed. Primary Health Care , 22 (8), 7. Thune, E. (2011). Physical activity and lung cancer prevention. Recent Results Cancer Research , 186, 101-133.

Saturday, October 12, 2019

Avoidant Personality Disorder :: essays research papers

Avoidant Personality Disorder From the moment a person is born, his or her personality begins to take shape. In infancy, childhood, and later adolescence, the individual explores a multitude of behaviors. Of all the behaviors, or personalities, the person experiences, one of them will stick with them until the day they die. Unfortunately, each specific personality also contain a personality disorder. Personality disorders can result in anxiety attacks, depression, and to a certain level, suicide. One of the most unique personality disorders is the Avoidant Personality Disorder. The DSM-IV (American Psychiatric Association, 1994) describes Avoidant Personality Disorder as: a persuasive pattern of social inhibition, feelings of inadequacy, and hypersensitivity to negative evaluation, beginning by early childhood and present in a variety of contexts, as indicated by four (or more) of the following traits: 1.) avoids occupational activities that involve significant interpersonal contact because of fears of criticism, disapproval, or rejection 2.) is unwilling to get involved with people unless certain of being liked 3.) shows restraint within intimate relationships because of the fear of being shamed or ridiculed 4.) is preoccupied with being criticized or rejected in social situations 5.) is inhibited in new interpersonal situations because of feelings of inadequacy 6.) views self as socially inept, personally unappealing, or inferior to others 7.) is usually reluctant to take personal risks or to engage in nay new activities because they may prove embarrassing Avoidant Personality Disorder usually starts at early adulthood. The American Psychiatric Association is convinced that an equal amount of men and women experience this personality disorder. According to one other study by Greenberg & Stravynski, more men are being referred for professional help than women (Long). The reason for this is because society usually expects men to be the initiators in relationships with women. People that suffer from Avoidant Personality Disorder display traits such as timidity, shyness, and a withdrawing behavior. Avoidants, people that suffer from Avoidant Personality Disorder, use these traits to hurt others so that they can avoid a close relationship with them. They like to display their hostility in an â€Å"open† manner by insulting people who try to be friendly. The reason for this is so that they can handle feared rejection by becoming rejecting themselves. Avoidants reject other people first so that they are not the first to be rejected. Most of the time avoidants reject people who would have never rejected them in the first place. A victim of this personality disorder is usually affected in one of three ways. First, some avoidants put in considerable time and effort into making themselves attractive to others. They do this so they will at least be liked for their looks, if not for

Friday, October 11, 2019

My Market Research Plan Essay

The business is an online clothing brand that sells products like beanies, hats, jumpers or t shirts exclusive to the brand. Purpose of the market research (eg to understand the behaviour of my customers, to find out who my competitors are and what they are doing, to understand what the market is like that I am entering etc) The purpose of this market research is to have an important knowledge about the market that I’m entering, to know the strengths and weaknesses of every direct and indirect competitor in order to find the gaps in the market that can lead to the success of the brand. Another purpose of the market research is to understand what products customers want, and how they want it, they prices they can afford for every product and where they prefer to buy the products. This also helps to find out what promotion strategy the company should use. Research Objectives (i.e. what do you want to find out eg to find out the size of my potential market, to find out what my potential customers want / need etc) My two main research objectives are to find the importance of the business in the market of online retailers during its first two years and to see if a retailer with such prices for quality products will become popular among the social networks where most of the small businesses get known. Research methods to be used The two primary research methods that I will use are questionnaires and focus group. By using these two types of primary research, I can gather both quantitative and qualitative data. A group of 8 people claiming to have fashion knowledge will be recorded while commenting about different aspects of fashion trends during time periods, how they change and how to please customers the most. The questionnaires will allow us to know the range of  prices customers can pay for trendy clothes and how they prefer the products ( quality, comfortable†¦) I will use company reports and annual abstracts of statistics as secondary research methods in order to get important information about our competitors and their activities. The statistics will help us to see how trends have influenced the market and how they will influence it in the future. That information might help on how to control the financial cash flows of the business because we can see what our competitors spent most of their income on. We’ll use the experience of the others businesses to avoid making the same mistakes. Market research questions (include the actual questions you will be using in your market research) The market research questions to be used in my market research surveys or interviews are: – How often do you shop online? – Do you prefer to shop online or at the store? Why? – What type of items do you buy the most? – Do you follow trends? – Do you follow fashion blogs? – What is your dressing style? – How much do you usually spend on clothes per month? – What shops do you most visit? – Are you happy with the prices you pay for your purchases?