Ebay Case Study

Characteristics of digital media that support eBay is storage. Data is one of the most important assets to any business same goes to storage that eBay needs to save their customer data. If they lack of storage they will face the problems such as lost product data, high technology security that help eBay to keep their information save. Due to its absolute volume, how and where eBay store this ever-growing pool of data has become more important than ever. The IT infrastructure must be able to scale with growth and continue to provide consistent levels of performance for the sake of eBay. Storing data is not just about how and where, but also the speed in which it can be accessed, manipulated, and presented where it can ease eBay's customer. Next characteristic of digital media that support eBay is community. Community media can play an important role in helping eBay to use storytelling to communicate and advance eBay's mission. Community media canters provide community members entree to the tools and training they need to produce digital stories. There are three ways community media can help use storytelling to start a meaningful dialogue and create modification. First, use storytelling as a community development strategy. It is through judicious storytelling that community media can help turn a community's shared experiences and concerns into a big picture. This big picture lays the foundation for an effective community development strategy for eBay. Secondly, use storytelling as an instrument for citizen empowerment. Personal stories facilitate deeper connections between people. Storytelling reaches the heart of decision-makers who often forget the predicament of the people; this is where storytelling begins to create power and empowerment. And lastly, use storytelling to build social capital. Social capital refers to personal relationships people have developed over time that enable them to influence human capital, policy-making or community initiatives. Other than that, digital communication also one of the characteristic of digital media that support eBay. Digital conversation is a powerful medium for delivering the data. In virtual global, visible communication is a perfect style of conveying your brand info by means of the use of the image, video, or minimal texts. Digital conversation may be a drawing, a commercial, a poster or any visible fabric you could find on line on social media structures. These days, the net is occupied by way of visible content and everything is revealed with the help of visual media. In addition, the characteristics of digital media that support eBay also include data. The sheer volume of data coupled with the improved analysis skills to be had these days approach that groups now have the potential to get a higher information of the way their customers behave within the beyond and present in addition to probable the future. This veritable wealth of records can be mined and manipulated into actionable information which could help remedy key business issues, promote extra products or services, and the entirety in between. Facts analytics has emerge as a vital aggressive differentiation from which most any enterprise can advantage. Lastly, ratings and reviews also one of the characteristics that include in eBay's. Ratings and reviews are the maximum essential assets of information during the customer buying process. Users are eager to verify their purchase decisions, and strive to do so using social media and real-time feedback from other users as their primary source. Good ratings and reviews will instantly create a sign of trust to others customer. The five characteristic of eBay was the most important to growth their income.